How Acceptance and Commitment (AC) Coaching differs from ACT

Dr Rich Blonna - Your Guide To Less Stress and Better Sex

Written By Dr. Rich

For more than 30 years, I have devoted myself, both professionally and personally, to helping people just like you stress less, have better sex, and enjoy life more.

Learn more about Dr. Rich

I am a university professor, author, and a world-renowned expert in how the mind and body work together in creating and managing stress. I’m proud to be one of the creators of Acceptance and Commitment (AC) Coaching, an exciting form of cognitive psychology that combines mindfulness, acceptance, and commitment to help people stress less and enjoy better sex and a more fulfilling life. I’m certified in Naikan and Morita, two forms of Japanese psychology that emphasize mindfulness and acceptance training respectively. I’m also a Board Certified Coach (BCC), National Certified Counselor (NCC), and Certified Health Education Specialist (CHES). My eclectic approach combines the best practices from all of these disciplines. I’ve helped thousands of people from the United States, Europe, South Africa, and Asia through my books, audios, and adult training courses. My home is in Marco Island, Florida where I live with Heidi, my wife of 48 years. I love writing, tennis, running, kayaking, swimming, biking, weight training, meditation on the beach, and anything that gets me outdoors in the sun.

April 11, 2022

Maximize Your Coaching Effectiveness

In this post I’ll talk about how Acceptance and Commitment (AC) coaching differs from ACT.  Acceptance and Commitment ( AC) Coaching and Acceptance and Commitment Therapy (ACT) are similar but different

Acceptance and Commitment Coaching takes the principles and practices of Acceptance and Commitment Therapy  and adapts them to fit the needs of coaches working in a variety of settings.

The word therapy may have already sent up a red flag in your mind, but fear not, you can use the principles and practices drawn from ACT to help your coaching clients and not cross the coach/therapist line.

There’s a big difference between coaching and providing therapy. As long as you are clear about your coaching intentions and understand the limitations of your training and credentials, you can use practices drawn from a wide range of modalities to help your clients. Specifically, without being a therapist, you can use practices derived from ACT as long as you stick to working as a coach with clients who do not need psychotherapy.



Coaching theory and practice revolve around helping clients  achieve their goals and live purposeful lives, driven by their values. Coaching theory assumes that clients are whole, functioning people who are looking to improve their lives. As coaches, you  assume that your clients know what’s best for themselves and are able to plan for the future and solve their own problems. If your coaching clients are like mine, they often seek help because they are stuck in a rut and are not making progress at achieving their goals.



Your clients are not dysfunctional, nor do they have diagnosed mental disorders. The are however anxious, worried, and stressed, in addition to being stuck. Every day, they struggle with unhelpful thoughts, painful emotions, scary mental images, and negative self-talk and personal scripts that contribute to their becoming psychologically inflexible, stuck in a rut, and unable to meet their goals.



AC Coaching theory and practice can be used to help your coaching  clients develop greater psychological flexibility, get unstuck, and achieve their values-based goals.

According to AC Coaching theory, clients become psychologically inflexible and get stuck due to six key factors. The six key factors  are:

  • Attachment to the conceptualized self
  • Cognitive fusion
  • Dominance of outmoded scripts and learning
  • Experiential avoidance
  • Lack of clarity concerning values
  • Inaction, impulsivity, and rigidity

In future posts I’ll explain how these factors work to get and keep clients stuck.

In the meantime I’d like to give you more information about AC Coaching.

Click Here for More Information About my Maximize Your Coaching Effectiveness with AC Coaching Course


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Helping Your Coaching Clients Get Unstuck

Helping Your Coaching Clients Get Unstuck

An AC coaching approach to helping your coaching clients get unstuck assumes they are whole and do not have DSM V mental disorders.They are just stuck.


  1. Ignacio Etchebarne

    Great approach!

    • Dr. Rich

      Thanks Ignacio,

      Glad you like it.

      Dr Rich



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